Week 1 response & week 2 response Essay Example | Topics and Well Written Essays - 500 words

Week 1 reaction and week 2 reaction - Essay Example Breaking down the scene it very well may be seen that the chief has utilized an appealing setting. The conduct and articulation of the character mirrors a sure character. Also, the ensemble of the character is sharp looking and tasteful that portrays the character as the focal point of the film. The bearing of the camera is covered with the different points to give sensational background to the activity of the character. The camera spins around the character beginning with an a la mode way the character conveys his cigarette and answers the inquiry to the questioner in an upstanding way. The foundation of the scene is controlled with the props were smoke of a cigarette. I accept that the producer has concentrated more on the character and his style to make him an alluring and attractive character. All the camera methods and concentrated on the character, while the foundation of the setting is dull and less appealing than the apparel of the character. The procedures that the producer has utilized for building up the scene permit the crowd to get a more critical look of the character. He utilizes tampopo guides to expound the shades of the character’s dressing so as to improve his character. The film in week 2 was Safe (1995), a blood and gore movie about a lady living alone experiencing an infection. The primary character of the film spins around a woman named Carol. In film making, the ensemble, light and cosmetics makes the character to be sensible and depict a genuine character. I accept that the character Carol of the film Safe (1995) lights, cosmetics, outfits and setting gives an ideal touch to the character (Bordwell and Thompson, 2010, p. 113). The setting of a film set and delicate cosmetics of the character can reflect character’s enthusiastic perspective. The shade of the outfit is more splendid than the nonpartisan hues out of sight setting that causes the character to show up delicate while alluring. In any case, the ensemble of Carol is solid, and her body is

Ivy Rowes Ideas of the Past in Fair and Tender Ladies Essay -- Englis

Ivy Rowe's Ideas of the Past in Fair and Tender Ladies In Lee Smith's Fair and Tender Ladies, Ivy Rowe has a steady connection to her past. This connection is one of the fundamental topics in the novel. It is one of her fundamental purposes behind letter composing and why she does a portion of the things that she does, in light of the fact that she doesn't need to lose her grasp on her past. Ivy Rowe, in Lee Smith's Fair and Tender Women, utilizes letter writing to keep a hold of her grasp on the past and where she originated from. In Letters from Sugar Fork, Ivy composes for various reasons. She needs to perceive how and what others are doing, needing to improve her composing aptitudes, requesting help from her granddad at a certain point, notwithstanding simply having some approach to discharge every one of her contemplations and feelings. These letters, being a window into her brain, show us the movement of her as she develops. There is one letter specifically, which shows how significant this correspondence is to her. I abhor you, you don't compose back nor be my Pen Friend I think you are the Ice Sovereign. I don't have a Pen Friend or any companion on the planet, I have just Silvaney who laghs and laghs and Beulah who is distraught now all the time and Ethel who considers a spade a spadeà ¢Ã¢â€š ¬Ã‚ ¦I won't send this letter as I remain your derisive, Ivy Rowe.(Smith, 17) This letter shows exactly how significant letter composing is to Ivy. As she can't to get correspondence from Hanneke she can't completely communicate herself and makes some hard memories with her displeasure, as is proof by the extract from her letter. Ivy likewise keeps in touch with Mrs. Earthy colored about her encounters in Sugar Fork. She discusses how she fired a firearm and can portray the winter season. Ice simply sparkling on each and e... ...her last letter characterizes her life when she says Delayed down presently, hinder now Ivy. This is the flavor of spring. I never have eased back down. This demonstrates her need to proceed and continue on through the sum total of what she has experienced. Ivy as a character experiences a great deal in her life and by composing these letters and removing every one of her sentiments and feelings onto the paper she had the option to discover a kind of harmony with her presence. Catalog: Henderson, Lara Beth A True Storyteller: Appalachia's own Lee Smith October 1, 2000, http://www.etsu.edu/haleyd/engl3134/ejournal/henderson.html Robbins, Dorothy Dodge Individual and Cultural Transformation: Letter Writing in Lee Smith's 'Reasonable and Tender Ladies' Critique: Studies in Contemporary Fiction (Winter 1997, Volume 38 n.2): p. 135 Slope, Dorothy Combs An Interview with Lee Smith The Southern Quarterly 28.2(1990):5-19

Fresh Ink November 11, 2014

Fresh Ink November 11, 2014 HARDCOVER RELEASES Lives in Ruins: Archaeologists and the Seductive Lure of Human Rubble by Marilyn Johnson (Harper) Pompeii, Machu Picchu, the Valley of the Kings, the Parthenonâ€"the names of these legendary archaeological sites conjure up romance and mystery. The news is full of archaeology: treasures found (British king under parking lot) and treasures lost (looters, bulldozers, natural disaster, and war). Archaeological research tantalizes us with possibilities (are modern humans really part Neandertal?). Where are the archaeologists behind these stories? What kind of work do they actually do, and why does it matter? Marilyn Johnson’s Lives in Ruins is an absorbing and entertaining look at the lives of contemporary archaeologists as they sweat under the sun for clues to the puzzle of our past. Johnson digs and drinks alongside archaeologists, chases them through the Mediterranean, the Caribbean, and even Machu Picchu, and excavates their lives. Her subjects share stories we rarely read in history books, about slaves and Ice Age hunters, ordinary soldiers of the American Revolution, children of the first century, Chinese woman warriors, sunken fleets, mummies. What drives these archaeologists is not the money (meager) or the jobs (scarce) or the working conditions (dangerous), but their passion for the stories that would otherwise be buried and lost. The Three-Body Problem by Cixin Liu (Tor Books) Three-Body Problem is the first chance for English-speaking  readers to experience this multiple award winning phenomenon from  China’s most beloved science fiction author, Liu Cixin. Set against the backdrop of China’s Cultural Revolution, a secret military project sends signals into space to establish contact with aliens. An alien civilization on the brink of destruction captures the signal and plans to invade Earth. Meanwhile, on Earth,  different camps start forming, planning to either welcome the superior beings  and  help them  take over a world seen as corrupt, or to fight against the invasion. The result is a science fiction masterpiece of enormous scope and vision. Small Victories: Spotting Improbable Moments of Grace  by Anne Lamott (Riverhead) Anne Lamott writes about faith, family, and community in essays that are both wise and irreverent. It’s an approach that has become her trademark. Now in Small Victories, Lamott offers a new message of hope that celebrates the triumph of light over the darkness in our lives. Our victories over hardship and pain may seem small, she writes, but they change usâ€"our perceptions, our perspectives, and our lives. Lamott writes of forgiveness, restoration, and transformation, how we can turn toward love even in the most hopeless situations, how we find the joy in getting lost and our amazement in finally being found. Profound and hilarious, honest and unexpected, the stories in Small Victories are proof that the human spirit is irrepressible. Inferno: Special Illustrated Edition by Dan Brown (Doubleday) With the publication of his groundbreaking novels The Da Vinci Code, The Lost Symbol, and Angels Demons, Dan Brown has become an international bestselling sensation, seamlessly fusing codes, symbols, art, and history into riveting thrillers that have captivated hundreds of millions of readers around the world. Now, with this stunning special illustrated edition of his record-setting Inferno, brought to life by more than 200 breathtaking color images, Dan Brown takes readers deep into the heart of Italy . . . guiding them through a landscape that inspired one of history’s most ominous literary classics. PAPERBACK RELEASES Suspended Sentences: Three Novellas by Patrick Modiano (Yale University Press) In this essential trilogy of novellas by the winner of the 2014 Nobel Prize in Literature, French author Patrick Modiano reaches back in time, opening the corridors of memory and exploring the mysteries to be encountered there. Each novella in the volumeAfterimage, Suspended Sentences, and Flowers of Ruinâ€"represents a sterling example of the author’s originality and appeal, while Mark Polizzotti’s superb English-language translations capture not only Modiano’s distinctive narrative voice but also the matchless grace and spare beauty of his prose. Although originally published separately, Modiano’s three novellas form a single, compelling whole, haunted by the same gauzy sense of place and characters. Modiano draws on his own experiences, blended with the real or invented stories of others, to present a dreamlike autobiography that is also the biography of a place. Orphaned children, mysterious parents, forgotten friends, enigmatic strangersâ€"each appears in this three-part love song to a Paris that no longer exists. Shadowed by the dark period of the Nazi Occupation, these novellas reveal Modiano’s fascination with the lost, obscure, or mysterious: a young person’s confusion over adult behavior; the repercussions of a chance encounter; the search for a missing father; the aftershock of a fatal affair. To read Modiano’s trilogy is to enter his world of uncertainties and the almost accidental way in which people find their fates. An Unnecessary Woman by Rabih Alameddine (Grove Press) An Unnecessary Woman is a breathtaking portrait of one reclusive woman’s late-life crisis, which garnered a wave of rave reviews and love letters to Alameddine’s cranky yet charming septuagenarian protagonist, Aaliya, a character you “can’t help but love” (NPR). Aaliya’s insightful musings on literature, philosophy, and art are invaded by memories of the Lebanese Civil War and her volatile past. As she tries to overcome her aging body and spontaneous emotional upwellings, Aaliya is faced with an unthinkable disaster that threatens to shatter the little life she has left. Here, the gifted Rabih Alameddine has given us a nuanced rendering of one womans life in the Middle East and an enduring ode to literature and its power to define who we are. Alan Turing: The Enigma by Andrew Hodges (Princeton University Press) It is only a slight exaggeration to say that the British mathematician Alan Turing (1912-1954) saved the Allies from the Nazis, invented the computer and artificial intelligence, and anticipated gay liberation by decadesall before his suicide at age forty-one. This acclaimed biography of the founder of computer science, with a new preface by the author that addresses Turings royal pardon in 2013, is the definitive account of an extraordinary mind and life. Capturing both the inner and outer drama of Turings life, Andrew Hodges tells how Turings revolutionary idea of 1936the concept of a universal machinelaid the foundation for the modern computer and how Turing brought the idea to practical realization in 1945 with his electronic design. The book also tells how this work was directly related to Turings leading role in breaking the German Enigma ciphers during World War II, a scientific triumph that was critical to Allied victory in the Atlantic. At the same time, this is the tragic account of a man who, despite his wartime service, was eventually arrested, stripped of his security clearance, and forced to undergo a humiliating treatment programall for trying to live honestly in a society that defined homosexuality as a crime. The inspiration for a major motion picture starring Benedict Cumberbatch and Keira Knightley, Alan Turing: The Enigma is a gripping story of mathematics, computers, cryptography, and homosexual persecution. ____________________ Expand your literary horizons with New Books!, a weekly newsletter spotlighting 3-5 exciting new releases, hand-picked by our very own Liberty Hardy. Sign up now!

Dramatic Use of Images of Blood in William Shakespeares...

Dramatic Use of Images of Blood in William Shakespeares Macbeth Macbeth is the story of a nobleman, who, while trying to fulfil a prophecy told to him by three witches, murders his king to cause his ascension to the throne of Scotland. After the Kings death, Macbeth reigns as a cruel and ruthless tyrant who is forced to kill more people to keep control of the throne. Finally, Scottish rebels combined with English forces attack Macbeths castle. A Scottish thane named Macduff, who has sacrificed everything and whose family was killed by this tyrant, then kills Macbeth in the closing scene. Considering the fact that many people are killed in Macbeth, the number of murders committed on-stage†¦show more content†¦In modern-day English, what the Sergeant was telling King Duncan was that Macbeth refused to leave his enemys body until he had cut him open from the navel to the throat. This does not appear sinister at first as it shows Macbeth being noble and faithful to his country, as gruesome as it may appear. Duncan hears of Macbeths nobility and names him Thane of Cawdor, after the previous thane had been found to be a traitor. There is some irony in the situation, as Duncan is the first to be murdered by the loyal Macbeth, whom Duncan trusts and admires so much. The murder of King Duncan is not performed on-stage. We know that Macbeth is about to kill Duncan at the end of Act 2, scene 1, because Macbeth says: I go, and it is done; the bell invites me. Hear it not, Duncan; for it is a knell That summons thee to heaven, or to hell. Before Duncans murder, Macbeth imagines a dagger floating in the air before him. He describes it: Is this a dagger which I see before me, The handle toward my hand? Come, let me clutch thee: I have thee not, and yet I still see thee still. Art thou not, fatal vision, sensible To feeling as to sight? Act 2 sc.1 (lines 33-37). Macbeth also talks of blood on the dagger that he has hallucinated before him, and this is implying that that dagger is going to be used viciously andShow MoreRelatedImagery in Macbeth by William Shakespeare1172 Words   |  5 PagesImagery in Macbeth William Shakespeare use of imagery creates a picture in the mind of his audiences that tells a thousand words. In most of his literary work, he shows the importance of imagery, and how authors can manipulate a readers feelings towards a character. In Macbeth, one of Shakespeare’s greatest plays, he shows his very skillfully uses imagery. Macbeth is one of the great tragedy themed plays by William Shakespeare. It’s about three witches that decide to manipulate a Scottish generalRead MoreEssay on Dramatic Tension in Macbeth1644 Words   |  7 PagesDramatic Tension in Macbeth  Ã‚   Shakespeare’s play ‘Macbeth’ is set in Scotland during the rule of king Duncan. Macbeth has fought his way up the ranks of the army to become one of Duncan’s most trusted Lords. An encounter with three witches puts wickedness into the heart of an otherwise noble and loyal Macbeth.   Shakespeare’s brilliant use of dramatic irony, the supernatural, and indecision produce a dramatic tension that keeps the audience on the edge of their seats throughout the play. Read MoreTaking a Look at Shakespeares Imagery Essay1012 Words   |  5 PagesShakespeare’s writings have touched many lives, both in the Elizabethan era and in today’s modern society. He has so many famous writings and plays that there are too many to talk about. He put a lot of time, heart, and effort into all of his writings. Three of his most famous major works are Romeo and Juliet, Macbeth, and Hamlet. They are timeless and classics. It is even a question as to why th ey have lasted to this day. It is most likely because of Shakespeare’s popularity, imagery, andRead MoreTension in Act 2, Scenes 1 and 2 of William Shakespeares Macbeth1004 Words   |  5 PagesTension in Act 2, Scenes 1 and 2 of William Shakespeares Macbeth Shakespeares Macbeth is a play that develops around tension all the way through. Shakespeare manages to create tension in a variety of ways in terms of the thematic aspects, linguistic aspects and dramatic aspects. Act II (scenes I and 11) is the part of Macbeth where Lady Macbeth and her husband (Macbeth) actually carry out their plans and do the deed. Instead of planning and talking about killingRead MoreDramatic Tension in Act 2, Scene 2 of Macbeth Essay1217 Words   |  5 PagesMacbeth assignment What do you consider to be the most successful stage effect and language techniques used to create dramatic tension in Act 2, Scene 2? Macbeth is a well known, famous story by William Shakespeare which is about the tragedy of ambition and how it destroys Macbeth and Lady Macbeth. Both are forever damned to a state of fearful awareness, and insomnia as a result of murdering King Duncan. This sets off an unstoppable chain of events which ends in Macbeth himself being killed andRead MoreDirecting Act 3 Scene 4 of William Shakespeares Macbeth Essay1053 Words   |  5 PagesDirecting Act 3 Scene 4 of William Shakespeares Macbeth It is extremely important that an author is able to manipulate a readers feelings towards a character in literary pieces; this is achieved by William Shakespeare. Shakespeare incorporates the use of imagery throughout the play; animals, blood, clothing and weather are some of the main components used as symbols. Literary elements such as symbolism are used for example the owl or falcon which when the play wasRead More Comparing Macbeth, Hamlet, and Othello Essay2768 Words   |  12 PagesComparing Shakespeare’s Macbeth, Hamlet, and Othello  Ã‚      Shakespeare’s tragedies were extremely popular in Elizabethan times and today. A tragedy is described as â€Å"a sad, serious story or play, usually ending with the death of the hero. A disastrous, fatal or dreadful event.† By comparing the three plays, Macbeth, Hamlet and Othello it is possible to see how he has used techniques appropriate to tragedy and how he applied them to his plays. The opening of the play is significant because itRead MoreThe Horror Of William Shakespeare s Macbeth1409 Words   |  6 Pagessuperstitions and beliefs of the old century still lives, the horror of today is not the same as the horror of yesterday, such as Shakespeare’s abominable works. Macbeth is a dark and horror play written by the great William Shakespeare in the 1600s. Like any other of his plays, it has also gained a crowd of audience and was performed in front of kings. Shakespeare’s Macbeth returns back to the Scottish history during the eleventh century, when a spectacle of violence- slaughter of innocent families;Read MoreEssay on Shakespeares Macbeth and Kurosawas Throne of Blood2057 Words   |  9 PagesThrone of Blood, the 1957 filmed translation of Macbeth by William Shakespeare, was made in Japan, written in Japanese by Shinobu Hashimoto, Ryuzo Kikushima, Akira Kurosowa and Hideo Oguni and directed by Akira Kurosawa. It has many times been called an adaptation of Macbeth, however it is not. As storytellers have done since time began, Kurosawa took a story and made it his own: translating a play text into another medium; a separate setting; a differing culture in a completely different styleRead MoreEssay on Tension in Act 2 Scene 2 of Willia m Shakespeares Macbeth1620 Words   |  7 PagesTension in Act 2 Scene 2 of William Shakespeares Macbeth Macbeth was written in1605; this was a period where there was a great interest in witchcraft and the supernatural. Many people including James I were scared and confused by ideas of the supernatural. The opening scene would in itself create tension amongst the audience, as it would suggest a play full of evil and lies, and also a theme of opposites and contrasts which occurs in the play, Fair is foul, and foul

Power Of The Internet And Our Dependence On It - 1184 Words

Jeff Lehrman Professor Swanson English 1A 8 March 2015 Power of the Internet and Our Dependence on it. Google it. E-mail it to me. It s on the Wiki page. All phrases our generations youth find synonymous with looking up or sending information. The ability to retrieve quick facts and brief tutorials have displaced the need to research a subject or practice a skill. Any need to spend a night reading an instruction manual has been replaced by a short 5 minute tutorial on youtube. Buying or Renting books for research has been replaced by a quick google or wikipedia search of the subject. This convenience makes the internet and all it s utilities an amazing and seemingly omnipotent thing. Utilities like e-mail that allow a user to send a message to anyone with access of the internet. Website advertisements that give anyone with sufficient resources the ability to market globally. And websites like e-Bay or Amazon, that allow two people any where on earth to barter quickly and easily. But, With all the power and convenience, our generation and potentially future ones have become dependent on the internet. The word Google has unofficially become a synonym of search. Type any question into google and after one or two educated clicks, the answer will be right in front of you. It has become the center in an endless web of information. A child has been assigned a book report, but did not read the book. With Google, all he has to do is type the name of the book into the searchShow MoreRelated Our Excessive Dependence on Technology Essay591 Words   |  3 PagesOur Excessive Dependence on Technology Today, almost every business owns computers. At least 900,000 businesses use the Internet. Some, such as Amazon.com, are run only on the Internet. If the internet were to shut down, a lot of people would be without jobs. We have gradually become more and more dependent on technology. As a result, we have become weaker. 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The internet is a wealth of information and provides people with many conveniences. However, of growing concern are the social drawbacks of the phone zombie and bandwagon ideas. Using the internet to forge relationships and find our purpose is proving itself to be hazardous to society. The internet evolves continuouslyRead MoreGoogle vs. Intelligence Essay1062 Words   |  5 PagesCarr’s belief that Goo gle reduces our intellectual power by narrowing our focus and processing ability, which may alter the structure of our cognitive processes as we adapt to technology. This narrowing of thought impacts our critical thinking abilities, which contributes to our increasing dependence on technology. The combination of superabundant information and the decline of patience and slower thought may be creating a situation where we are passively watching as â€Å"our own intelligence flattens intoRead MoreSmart Phones and Virtual Reality in 10 Years Essay1289 Words   |  6 PagesOver the last decade, we have witnessed technology develop from being something we were just becoming familiar with and slowly embracing, to what it has become now. Contemporary people now have a dependence on being able to communicate with our friends and colleagues wherever and whenever we need to, being able to access and share media on any device, and being able to work on the go and collaborate your ideas and d ocuments with people across the globe. Technology has become truly invaluable to theRead MoreAre We Too Dependent on Technology? Essay964 Words   |  4 Pagesinformation at our finger tips, we have to ask ourselves if we are becoming too dependent on technology. Imagine if we were to wake up tomorrow with all electronic devices disabled. Everybody’s life would be impacted in one way or another. We would lose what has become the largest portal for communication. We would also lose countless information that has been stored on computers. There is no denying that technology is going to continue to grow; and impact every aspect of our lives. But theRead MoreComputers and the Internet Have Touched Almost All Aspects of Life.1051 Words   |  5 Pagesand the Internet have touched almost all aspects of life. It is rare to come across a business or household that does not experience routine use of a computer in some shape or form. Technology has allowed people to have higher levels of convenience and proficiency. Many people today would find it very difficult to go back to an age where computers were not in existence. In addition, society has become accustomed to on-demand answers or solutions to requests or services and the Internet is the platformRead MoreSocietys Addiction to Computers Essay781 Words   |  4 Pagesconvert the society in a dependent institution of technology. According to Kizza (2002), workplaces, homes and schools are being overrun by computers. Regarding his opinion, he perceives that this technology was used as functional device, but the power of it become so strong that it has been embraced as a social instrument which turns this modern society into a technology dependent culture. On the other hand, some specialists claim that the use of computers is not an addiction because it is an excellentRead MoreInternal Organizational Politics1260 Words   |  6 Pagesemployee works in an establishment with about 600 full-time and 72 part-time workers. It is also true that the median numbers for full- and part-time workers are 50 and 2. Explain this apparent paradox. 2. Why are small companies important to our economy? What are the major problems faced by small companies? 3. Give some examples of how organizations can affect the cities in which they are based. 4. How can internal organizational changes affect the social structure of the organizationRead MoreInternal Organizational Politics1267 Words   |  6 Pagesemployee works in an establishment with about 600 full-time and 72 part-time workers. It is also true that the median numbers for full- and part-time workers are 50 and 2. Explain this apparent paradox. 2. Why are small companies important to our economy? What are the major problems faced by small companies? 3. Give some examples of how organizations can affect the cities in which they are based. 4. How can internal organizational changes affect the social structure of the organization

Build a Bear, Build a Memory Free Essays

Universidad Latinoamericana de Ciencia y Tecnologia San Jose, Costa Rica Facultad de Ciencias Empresariales January, 2010 Bilingual Business Administration Principles of Marketing Cesar Eduardo Gonzalez Company Case Build-A-Bear, Build-A-Memory Examples of needs, wants, and demands that Build-A-Bear customers demonstrate, differentiating each of these concepts. What are the implications of each on Build-A-Bear actions. Needs: Understanding needs as states of felt deprivation, not created by marketers but basic parts of the human makeup, we can say that Build-A-Bear customers demonstrate the individual need of self-expression, authenticity, creativity, empowerment, choice, individuality, freedom. We will write a custom essay sample on Build a Bear, Build a Memory or any similar topic only for you Order Now They also demonstrate the underlying need that people have to entertain themselves. Wants: Although Build-A-Bear clients need to find a way to self-express and entertain themselves, they want to â€Å"step into a (†¦ genuine fantasy world organized around a child-friendly assembly line comprised of clearly labeled work stations†, where they can choose unstuffed animals from a bin, stuff them, include voice boxes, stitch them, dress them, name them, and even receive a birth certificate for their creation. This example is aligned with the idea that wants are the form human needs take as shaped by culture and individual personality. Demands: Giving their wants and resources, Build-A-Bear customers demand specific products that add up to the most valuable and satisfaction. Among the most relevant examples we can mention are both new store locations and accessories. â€Å"Mini-scooters, Hello Kitty bears, mascot bears at professional sport venues, and sequined purses† are also specific ideas that were interpreted as customers? demands by the company. Implication of each (needs, wants, and demands) on Build-A- Bear actions Needs, wants and demands have huge implications on Build-A-Bear actions. Not only by walking where customers walk, periodically checking its stores and assessing its customer service, but also by employing a mix of low-tech and high tech communication methods to interact with customers, Build-A-Bear demonstrates it is a truly customer-centric organization. This allows the company to fulfill their customers? needs, wants, and demands through successful market offerings, orchestrating several products and services to create brand experiences for customers. In detail, describe all facets of Build-A-Bear? product. What is being exchanged in a Build-A-Bear transaction? In my opinion, Build-A-Bear? s product has two different facets. There is a main facet formed by the intangible â€Å"experience of participating in the creation of personalized entertainment† and there is also a second facet formed by a tangible bear that â€Å"children clutch as they leave the store†. The main facet begins when children step into a â€Å"cartoon land† and interact with the different stations of the â€Å"child-friendly assembly line†. The second one, in turn, has the distinctive sign of being unlike any they other object Build-A-Bear customers have ever bought or receive, â€Å"they have a product that they have created†. Identifying these two facets helps us determine what is being exchanged in a Build-A-Bear transaction. Base on the idea that an exchange is the act of obtaining a desired object from someone by offering something in return, we can say that Build-A-Bear presents both an experience and a tangible object to fulfill its customers? needs, wants, and demands. In return, the company receives an average of 25$ per built bear. However, it goes beyond simply attracting new customers and creating transactions. It truly builds and maintains desirable exchange relationships with its target audiences, retaining customers while growing their business. Which of the five marketing management concept best describes Build-A-Bear workshops? In my opinion, The Marketing Concept is the one that best describes Build-A-Bear workshops. By looking for innovative ways to interact with customers and using both low-tech and high-tech methods, Build-A-Bear? s demonstrate that knowing its customers? eeds, wants and demands and then delivering the desired satisfaction are key activities within the organization. As stated before, Build-A-Bear is a truly customer-centric organization. Discuss in detail the value that Build-A-Bear creates for its customers. Because customer-perceived value is the customer? s evaluation of the differences between all the benefits and all the costs of a marketing offer relative to those competing off ers, we will use the marketing offer of Vermont Teddy Bear Company to discuss the value that Build-A-Bear creates for its customers. On the one hand, Vermont Teddy Bear Company promotes its product as the only hand-made bear in America that is guaranteed for life. Thus, it is safe to assume that high quality is an important element of their market offer. On the other hand, Build-A-Bear value for customers comes not only from the tangible object, the bear, but also from â€Å"the experience of participating in the creation of personalized entertainment†, which led us to the following conclusion: Although bears are final outcomes for both companies, Build-A-Bear is giving more at a lower price. And that is why an average of 25$ for a customized product and for the experience of participating in the creation of personalized entertainment is perceived as a marketing offer that gives more value to the customer compared with to the 50$ to 100$ that customers of Vermont Teddy Bear Company have to pay for a high quality bear. Is Build-A-Bear likely to be successful in continuing to build customers relationships? Why or why not? In my opinion, Build-A-Bear is indeed likely to be successful in continuing to build customers relationships. Why? Because behind the actions the company? is taking to: (i) further expand the Build-A-Bear experience beyond the retail stores using its new website, and (ii) entering into new markets by opening at least 350 stores in the US, 120 stores in Europe, and 300 stores in other parts of the world, are two underlying efforts: build a personal connection with customers, and at the same time understand is clients needs, wants, and demands. Universidad L atinoamericana de Ciencia y Tecnologia San Jose, Costa Rica Facultad de Ciencias Empresariales January, 2010 Bilingual Business Administration Principles of Marketing Cesar Eduardo Gonzalez My needs, wants and demands. As the title suggests, the purpose of this paper is to set forth my needs, wants, and demands. Because a common conceptual framework is very useful in every analysis, the first thing I? m going to do is refer to a brief definition of those terms. I will then explain what my needs are, dividing them into three categories: Physical needs, individual needs, and social needs just to make it easy for my readers. Right after, I will take a look at my wants. And I will finish with my demands. Common conceptual framework: Throughout this paper, I will understand needs as â€Å"states of felt depravation† and stick to the idea that they are not â€Å"created by marketers† but â€Å"a basic part of the human make up†. Wants, in turn, will be treated as â€Å"the form human needs take as they are shaped by culture and individual personality†. They will also be described in terms of objects that will satisfy them, focusing only on those objects I can`t afford. I will do this to distinguish my wants from my demands. This means that I will understand demands as those wants that are actually backed by my purchasing power. My needs: Let? s start with the physical ones. Definitively, food and water are on the top of the list. As every human being, I need food to provide my body with the energy it will use each day. I need also to provide it with water to hydrate it properly. But there is a key point here. I? m just referring to limited portions of food and water or let`s say those that are essential for the human body to work. Thus, a 5. 000-calories-per-day diet seems either as a want or as a demand for average people but not as a need. Maybe not behind but next to food and water I would put air and sunlight. Definitively, those two are also among the essential physical needs every human has; and because I? m not the exception, I thought it was important to include them in my list of needs. I understand, though, that in the world not everyone is satisfying this need at a 100%-rate. Good examples of that can be found just by thinking of really air-polluted cities, such as Mexico DF, or thinking of those countries that receive little or no sunlight during several month every, such as Russia or Canada. But let`s thank we are not in any of those groups and move forward. After food, water, air, and sunlight, I would put cloth and shelter. As I mentioned before, I am just talking about basic stuff. Some examples could be a couple of pants, shirts, and sweaters to protect me from the weather and to cover the cloth section. A small house or flat, in turn, will be sufficient to cover the need of shelter. Thus, design cloth and luxury properties would be definitively in people? s wants or demand section, depending on his or her purchasing power. To finish with my physical-needs section, I would mention not only rest but movement and exercise. As every human being, I need to safe hours every day to sleep and rest. I understand the number of hours needed vary from one person to another, but in my case, 7 to 8 hours work perfectly well. Movement and exercise are important needs too. And although it seems that there are a lot of people out there that are not really aware of that, for me, 4 to 6 hours of exercise per week also work for me. Looking now at my individual needs, I would say that freedom and independence along with creativity and self expression are among the top of this list. As most human beings, I need to feel I can express my ideas and take my own decisions without having someone else telling me what to do or how. Here, I am not talking about homework or other duties at work; I am talking about more deep things, such as having someone telling you what to buy, sell, study, or work, where to live, with whom, or how. Sadly, if we look at political extremists, such as communist, not only in history but around us, we could find good examples of that. I consider that having the possibility of learning new things is also an important need, and as such, I included in my list. Here I am not talking about schools or universities, because, in my opinion, those would be wants or needs depending on everyone`s purchasing power. I am talking about learning in general terms. Last but not least, I would include having fun in my individual-need list. I think this is important in people`s life, and for me is not the exception either. I understand of course that for some people more than for others, this could be tough. But even under the worst circumstances people should try. Now, I will proceed with my social needs. In this category I would include affection, sense of belonging and friendship. For me and for every person I know all of them are very important needs that must be somehow satisfied. I would add to this point that satisfying them is not a matter of quantity of friends or people sharing your thoughts and ideas but a matter of quality and how strong are the bounds that you can create with others. Right after I would add respect. For me, this element plays a key role; and just as others, I need to be treated with respect. Acceptance, communication and understanding are also social need. My wants As everybody else, I have different wants. What interested me the most about them is that, apparently, they have no limits; or at least, that seems to be the consensus among most of the economist, especially when they give a look at the principles of the economic problem. Starting with food, and thinking about it not only in terms of tangible products but also in terms of services that would satisfy my wants, I would say that (at least for weekdays) a varied, healthy, home-style menu of food delivered right to my office would be great would probably satisfy my wants. For weekends in turn, I would say that Gourmet restaurants would also be on the list. In terms of cloth and shelter, my wants are also relatively big and considered as a group, they are also unaffordable, at least at this point. I can start by mentioning some tailored suits, long-sleeve shirts and a couple of pair of Italian shoes that match them would also be included. I would also add several ties, made of silk could be included to finish with the formal outfit. Then, for a more casual look, I would by tens of Hollyster Co. hirts. The reason why I want them is because they have a special fabric that makes it VERY easy to iron them, which safe me a lot of time. Some expensive, and durable black, beige, blue, and brown cotton pants, and jeans could be also on the list. This way I would leave Zara? s cloth behind, which is nice made to last just for a few months. Moving to the sport section, I would include special tennis for runners and several sport outfits. At this point Addidas o r new balance will be on the top of the list. Why? Again, is a matter of the perceived quality of fabrics, those brands (and of course others) have invested huge amounts of money to create high-tech cloth that regulate your internal temperature while you are performing any physical activity. Taking about shelter-related wants, I would put a 3 bedroom flat with a nice view, pool, and a tennis court. I can be here in Costa Rica or anywhere else, for example, at Vancouver, Toronto, London, Amsterdam, Rotterdam, etc. At the end it will depend on where job opportunities are. But now, a flat with this description will fit perfectly well with my wants because I would have a room for me and my girlfriend, a room to use as a private office/library, and finally a guest room for family living overseas. Talking about the possibility of learning new things, I want to start a master program in a European university, especially if it is located in the UK or in the Netherlands. Why? Because I really like those countries and their universities are ranked among the top of the list. I would also add many books to my wants list, and here I? talking about really expensive ones. And finally looking forward to satisfy my both social needs of communication and individual needs of creativity, I would definitively add a Mac book air to my list of wants. The reason I choose this product is because it will give me not only the built-in camera and microphone that I use to call them through the internet (because today almost every computer include this feature) but because it wi ll give me the mobility and flexibility I need due to its light weight. Carrying my laptop at the airports won’t be a nightmare. And finally I will be more efficient at one of my hobbies, which is creating graphic material using Macromedia `s programs, because I will not have to wait for my slow PC. My demands: Sticking here to the idea that demands are the type of needs backed to my purchasing power, I have to admit that my list of demands has been self-limited almost to the basics. This means I have voluntarily decreased my level of consumption because I am a point where the act savings became a necessary step to achieve some of the goals I have set. For example, I would definitively include access to sport facilities to train between 3 to 4 times per week (or even more in those weird cases that I have the time and the will) to my list of demands. A gym membership, for example, could work perfectly well. Products and services that give me more useful time and increase my efficiency are also on my demand list. Here I`m talking about a Smartphone and the Voice Data packages that are offered by the phone company, which gives me exactly what I? looking for: High-speed internet access, interconnected email accounts, access to overseas radio stations, maps, calendar, address book, alarms, cameras, videos, the etc. Even though it is absolutely not among my favorite demands, gas is also on this list. I understand that public transport represent an alternative. But sadly it is slow and time-consuming, so to my regret public transportation services do not work for me. I also demand ingredients to prepare easy-to-cook, home-style food. Let`s say, fruits, frozen vegetables, chicken breasts, meat, milk, cereal, bread, cheese, juice, etc. Thinking about my individual need of learning new things, I demand related products and services that help me to satisfy it. Among the products, books usually play a central role. When it comes about services, in turn, high-speed internet access and being enrolled in university studies are crucial for me. To finish with my demand list, I would include my apartment, which is rented, and all the related public services. Water, light, land phone, is what I? m talking about here. How to cite Build a Bear, Build a Memory, Essay examples

Theme of Love Essay Example For Students

Theme of Love Essay In society today, when someone mentions the word â€Å"Love† and are referring to love between two of no relation, it is guaranteed that at least half the people surrounding you will shudder. Whether it be through observation or experience, people have come to learn that Love is far from being the ideal state in which one should live in and, for that matter, many choose to stay away from it. It is known to break hearts, to hurt feelings and, believe it or not, it truly is not always happily ever after. Yes, Love does have its positive points. It is thrilling and exciting when you’re in love, it is sometimes even euphoric but the argument here is not whether Love is good or bad for you. The argument is that it has as many cons to it as it does pros. We will write a custom essay on Theme of Love specifically for you for only $16.38 $13.9/page Order now One is not eternally happy when they are in-love. There are negative aspects to it as well. There is deception, blindness, vulnerability, as well as navet. It takes plenty of effort to work at a relationship. Love can be one-sided, miserable, even merely intoxicating.The percentage rate of suicide due to love being rejected, not forbidden, is extremely high. This is part of reality and it has been accepted by some of the population, yet there are some people that still believe it is a dream world. Are the descriptions of love in Like Water for Chocolate, The Princess Bride, and Tristan Iseult the ideal perception of what real love today is truly about, or are viewers being deceived by a faulty image? When examined, Like Water for Chocolate, Tristan Iseult, as well as The Princess Bride each exemplify the idea of forbidden yet always transcendent love, thus deceiving readers and viewers into the fallacy that â€Å"Love conquers all† and placing a distorted image that without love, there is nothing and with love, you do not need anything else. The Princess Bride talks about Heartbroken, Buttercup who goes into mourning for her lost love, and re-emerges five years later as the unwilling bride-to-be of the evil Prince Humperdinck. To make matters worse, Princess Buttercup ends up being kidnapped by a trio of kidnappers. Fortunately, Buttercups true love, Westley, is still alive and has come back to rescue her. Of course, before the couple can be reunited in blessed matrimony, there are a number of interesting obstacles to overcome. The Princess Bride evokes the wonder of fairy tales, with its damsels-in-distress, evil monsters, and generous portions of romance thrown. A wonderful fairy tale it is and knowing full well that nothing is to be taken literally, it is only natural for one to sift the true meaning behind this movie. Love conquers all. As many times as this phrase is to be used, it is necessary to keep mentioning it. It is understandable to say that this movie has been created for children, but is it not wrong to deceive them about the idea of love? It builds an unnecessary idea that there is no stopping Love when it comes your way.There is slight suffering in the movie when Buttercup feels the loss of her true love, and then loses him again for the second time after the Prince attempts to kill him. Yet, Westley revives, twice, on the basis that he has promised his one and true love that he shall be back for her. Nothing is going to stop him. As for Buttercup, she remains ever-so-faithful for 5 years until she is forced to marry the prince and would rather die with her love than to live without him. Do children also keep in mind that Buttercup and Westley had hardly uttered more than two words to each other at one time before they helplessly fell in-love? Love at first sight may exist, but not in the way it is displayed in the movie. Another slightly disturbing issue is that this movie is not only made for childrenLike Water for Chocolate is a novel that is mixed with love, hate, relationships, humor, tradition, destiny and magic that are all revealed through food created in the kitchen. The various recipes that introduce each chapter hide